Today's blurb is about the topic of "SDGs," which has been on the blog for some time.
Recently in Japan, I have seen piles of related books piled up in conspicuous positions in bookstores. It seems that not only companies but also governments are trying to organize projects along with these themes.
Have the "SDGs" become influential on a global scale?
I found the results of a survey of attitudes in various countries and would like to consider them.
SDGs stand for Sustainable Development Goals, and since their adoption at the UN Summit in September 2015, awareness of the SDGs has spread rapidly since around 2021. The SDGs are goals that the 193 member countries of the United Nations have set for themselves to achieve over the 15 years from 2016 to 2030.
Also, compared to Japan, how much awareness do people have in the U.S. and China? Questionnaire surveys were conducted in Japan, the U.S., and China not only on awareness but also on "interest in specific actions," "impression of related companies and products," "awareness of ethical consumption," and "intention to purchase ethical consumption-related products," and the results were compared.
Overall, the impression of China is high
Although the SDGs are widely recognized by name, there is little interest in specific actions, and the impact on corporate image and purchasing behavior is small.
Few people are aware of the name of the SDGs, but interest in specific actions is high, and they are positive about cooperation, including ethical consumption.
Not only is the name of the SDGs widely recognized, but the attitude of active involvement is widespread, and the impact of being associated with the SDGs on corporate and product image is significant.
I have the strong impression that Japan is lagging behind other countries.
Indeed, is it true that "SDGs" has only recently started to catch on in Japan, and many places are still in the preparatory stage? Or are they maintaining the status quo because the transition to the SDGs will cost more money?
Putting aside the difficult issues, I would like to think about "ethical consumption" that we can do for ourselves now from the website of the Consumer Affairs Agency.
What is Ethical Consumption?
Ethical consumption refers to consumption behavior that takes into consideration people, society, the community, and the environment, including local revitalization and employment.
The first step in ethical consumption is for each of us to become aware of social issues and think about what we can do to help solve them through our daily shopping.
（Ethical = Ethical and moral
Of the 17 goals of the Sustainable Development Goals (SDGs) adopted by the United Nations in September 2015, these efforts are particularly related to Goal 12.
Consideration for People and Society
Fairtrade certified products
Products for which a portion of the sales proceeds will be donated
Select products that support people with disabilities, etc.
Consideration for the community
Local production for local consumption
Supporting the affected areas by purchasing products made in the affected areas
Purchase traditional crafts, etc.
Choose eco-friendly products
Use your own bags instead of plastic bags when shopping
Buy products that are certified for resource conservation and products that are designed to reduce CO2 (carbon dioxide) emissions.
Use my own bottle
Food loss refers to food that can still be eaten but is discarded.
Replace light bulbs with energy-efficient LEDs
Ensure that garbage is sorted according to local rules, etc.
Toward a society where everyone supports each other
Do not hoard or buy up
Buy only what you need and in the quantities you need.
Do not think only about the present, but consider the impact on the future.
To focus on social issues that are becoming problems in other countries.
Do not think only about yourself, but also about others.
Diversity (respect for diversity), etc.
The above four main perspectives are easy to understand.
In particular, since Japan has a serious problem with food loss, the easiest and quickest solution would be to review our daily meals.
Efforts are spreading, with plastic products being replaced by paper and recycled materials being used.
Why don't you start with what you can do within a reasonable range?